Taco John's Offers Buffalo Crunchy Chicken Burrito for a Limited Time
Buffalo sauce adds sweet and spicy kick to Crunchy Chicken and Potato Olés® all wrapped in a distinctive red tortilla

CHEYENNE, WY (January 9, 2009) - For a limited time, Taco John's is serving up the Buffalo Crunchy Chicken Burrito as part of its popular burrito line-up. The flavor profile is intended to satisfy the most loyal Taco John's burrito fans and boneless wing lovers alike.

A new spicy buffalo wing sauce, with a slight refreshing tartness, surrounds all white meat Crunchy Chicken. The Crunchy Chicken, Taco John's famous Potato Olés®, tangy nacho cheese sauce, shredded lettuce, diced tomatoes and sour cream are then all wrapped in a special seasoned red flour tortilla.

"When consumers see the distinctive red tortilla they immediately know that this will be different," says Bob Karisny the VP of Product Development at Taco John's. "They describe the sauce as bringing out the great spicy and tart flavor of buffalo wings, adding up to a great kick of flavor."

To help introduce the Buffalo Crunchy Chicken Burrito, TJ the DJ is back with an interesting sidekick. TJ the DJ, serving as the Taco John's #1 Fan, has spent nearly the last year heralding his love for Taco John's. Now he is traveling with a real buffalo, and finding out that a buffalo moves at any pace it chooses. TJ does his best to prompt the buffalo into the TJ the DJ cargo van, but the buffalo refuses and will only ride up front in the passenger's seat. This television spot, along with radio, in-store POP and online promotional messaging all support this limited time offer campaign.

To find out more about new Taco John's Buffalo Crunchy Chicken Burrito and TJ DJ, visit tacojohns.com or any Taco John's restaurant. The Buffalo Crunchy Chicken Burrito offer runs through March 8, 2009.

About Taco John's

Taco John's operates and franchises over 425 quick-service restaurants in 25 states. Independently owned and operated, the business opened its first restaurant in 1969. Taco John's prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients, and special West-Mex® recipes, seasonings and sauces. Through the end of 2008, Taco John's achieved 13 consecutive years of same store sales increases. For more information, visit our web site at www.tacojohns.com.