So what does it take to make a menu item featuring an iconic ingredient like Flamin Hot® Cheetos® snacks? Lots of collaboration.
One of the first things we needed to learn was the characteristics of the Cheetos® brand. Their brand team shared with us the physical, emotional, attitudinal, sensory and behavioral characteristics their brand invokes. With this information we built prototypes that paired these attributes with our Taco John’s® characteristics. These prototypes were shared with the Pepsi/Frito-Lay innovation team to get their feedback.